Personal profile

Personal profile

Dr. Yang Xu obtained his doctoral degree in sport management from Florida State University, a master’s degree from the University of Minnesota and a bachelor’s degree from Beijing Sport University. His research interests reside broadly in the area of consumer psychology, including innovations in sports consumer experience design, fan loyalty and consumer well-being. He teaches a variety of marketing and sports business courses.

Related documents

  • CV

    File: application/pdf, 202 KB

    Type: CV