Effects of Emotions and Team Identification on Pricing in the Secondary Ticket Market

Khalid Ballouli, Jason D. Reese, Brandon Brown

Research output: Contribution to journalArticle


Although current literature offers support for understanding sport consumer behavior from psychological and sociological perspectives, there is a lack of research that examines the effect of one’s emotional response to team outcomes on subsequent economic decisions. The purpose of this paper is to bridge this gap by studying how emotional responses to sport events moderate a typical endowment bias in the secondary ticket market.

Original languageUndefined/Unknown
JournalFaculty Publications
StatePublished - Jul 1 2017

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