Experiential Learning: The Bridge to the “Real World”

Alicia B. Gresham, Marlene Kahla, Kathleen H. Gruben

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Number of pages1
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management


  • Computer Industry
  • Racial Background
  • Semantic Differential
  • Spring Semester
  • Unique Application

Cite this