How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination

Lei Song, Yan Meng, Hua Chang, Wenjing Li, Kang Tan (Frank)

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-13
Number of pages13
JournalJournal of Business Research
StatePublished - Jun 2021

ASJC Scopus Subject Areas

  • Marketing


  • Attitude functions
  • Counterfeits
  • Culture
  • Luxury brands
  • Perceived quality
  • Purchase intention

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