"I still support my favorite team": The effects of an athlete's transgression and post-response strategy using visual cues on in-group bias

Wonseok Eric Jang, Joon Sung Lee, Janice Cho, Jeoung Hak Lee

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)148-159
Number of pages12
JournalSport Marketing Quarterly
Issue number2
StatePublished - Jun 2020
Externally publishedYes

ASJC Scopus Subject Areas

  • Tourism, Leisure and Hospitality Management
  • Strategy and Management
  • Marketing


  • And scandal severity
  • Athlete scandal
  • In-group bias
  • Team identification
  • Visual effect

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