Managing supplier flexibility performance as a relational exchange investment in make-to-stock versus make-to-order production environments

Divesh Ojha, Jeff Shockley, Pamela P. Rogers, Danielle Cooper, Pankaj C. Patel

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)2013-2024
Number of pages12
JournalJournal of Business and Industrial Marketing
Issue number11
StatePublished - Nov 10 2021

ASJC Scopus Subject Areas

  • Business and International Management
  • Marketing


  • Flexibility performance
  • Information quality
  • Relationship stability
  • Structural equation modelling
  • Supplier flexibility
  • Supply chain integration

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