Marketing techniques and strategies: Using social media as a revenue-generating vehicle

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Social Media and Strategic Communications
Pages	45-61
Number of pages	17
ISBN (Electronic)	9781137287052
DOIs	https://doi.org/10.1057/9781137287052
State	Published - May 20 2013

ASJC Scopus Subject Areas

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title = "Marketing techniques and strategies: Using social media as a revenue-generating vehicle",

author = "Casey Hart and Hendricks, {John Allen} and Bond, {Linda Thorsen}",

year = "2013",

month = may,

day = "20",

doi = "10.1057/9781137287052",

language = "English",

isbn = "9781137287045",

pages = "45--61",

booktitle = "Social Media and Strategic Communications",

}

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AU - Hendricks, John Allen

AU - Bond, Linda Thorsen

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BT - Social Media and Strategic Communications

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