Relationship intention, customer-firm association length and customer satisfaction: A multi-country exploration

Pierre Mostert, Derik Steyn, Pamela Rogers, Cornelia Du Toit, Wena Van Niekerk

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)408-430
Number of pages23
JournalJournal for Global Business Advancement
Issue number4
StatePublished - 2020

ASJC Scopus Subject Areas

  • Business and International Management


  • Cell phone networks
  • Customer-firm association length
  • Expectations
  • Fear of relationship loss
  • Feedback
  • Forgiveness
  • Involvement
  • Multi-country comparison
  • Relationship intention
  • Satisfaction

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