The impact of dynamic bundling on price fairness perceptions

Wenjing Li, David M. Hardesty, Adam W. Craig

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)204-212
Number of pages9
JournalJournal of Retailing and Consumer Services
StatePublished - Jan 2018
Externally publishedYes

ASJC Scopus Subject Areas

  • Marketing


  • Bundling
  • Comparison intentions
  • Dynamic bundling
  • Dynamic pricing
  • Fairness and unfairness perceptions
  • Transaction dissimilarity

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