The impact of product defect severity and product attachment on consumer negative emotions

Jiuchang Wei, Ming Jiang, Yi Na Li, Wenjing Li, James A. Mead

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1026-1042
Number of pages17
JournalPsychology and Marketing
Issue number5
StatePublished - May 2023

ASJC Scopus Subject Areas

  • Applied Psychology
  • Marketing


  • defect severity
  • negative emotions
  • object attachment
  • product expectations

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