The not-so-subtle art of persuasion: The case of Atlantis Spa products

Lucia S. Sigmar, Renée Gravois Lee

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)9-22
Number of pages14
JournalJournal of the International Academy for Case Studies
Issue number3
StatePublished - 2011
Externally publishedYes

ASJC Scopus Subject Areas

  • Business and International Management
  • Education
  • Law

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