The Retail Buying Process for Small Retailers: A Conceptual Model

Kathleen H. Gruben, Alicia B. Gresham, Marlene C. Kahla

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationDevelopments in Marketing Science
Subtitle of host publicationProceedings of the Academy of Marketing Science
Number of pages1
StatePublished - 2015

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

ASJC Scopus Subject Areas

  • Marketing
  • Strategy and Management


  • Creative Market
  • Drive Market
  • National Sales
  • Percent Response Rate
  • Small Retailer

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