The use of pricing information in service advertisements: A comparison of retail versus professional services

Maria Royne Stafford, Ashley J. Kilburn, Charlotte A. Allen

Research output: Contribution to journalArticlepeer-review

Original languageEnglish
Pages (from-to)1-22
Number of pages22
JournalServices Marketing Quarterly
Issue number1
StatePublished - 2006

ASJC Scopus Subject Areas

  • Business, Management and Accounting (miscellaneous)


  • Odd pricing
  • Reference pricing
  • Services advertising

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