Using content analysis to profile the blogosphere

Research output: Contribution to journalArticlepeer-review


This study conducts a content analysis of the top 100 blogs by volume to understand their characteristics, revenue models, and social media usage. Being the first major longitudinal analysis in the marketing field to investigate the actual content of popular blogs, the research aims to offer valuable insights to both the academic and business communities concerning the components contributing to a blog's popularity on the internet.
Original languageEnglish
Pages (from-to)181-192
Number of pages12
JournalAcademy of Marketing Studies Journal
Issue number2
StatePublished - 2014

ASJC Scopus Subject Areas

  • Economics and Econometrics
  • Marketing

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