Utilization of Social Media In Marketing Classes

Research output: Other contribution


The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Original languageUndefined/Unknown
StatePublished - Apr 29 2015

Publication series

NameBright Ideas Conference

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