Marketing techniques and strategies: Using social media as a revenue-generating vehicle

Producción científica: Chapter

Idioma original	English
Título de la publicación alojada	Social Media and Strategic Communications
Páginas	45-61
Número de páginas	17
ISBN (versión digital)	9781137287052
DOI	https://doi.org/10.1057/9781137287052
Estado	Published - may 20 2013

ASJC Scopus Subject Areas

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title = "Marketing techniques and strategies: Using social media as a revenue-generating vehicle",

author = "Casey Hart and Hendricks, {John Allen} and Bond, {Linda Thorsen}",

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